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How to write Upwork proposal in 2022

10 Mins read

Hello world!!! This is MH Mamun from Freelancer Bangladesh. Today I’m going to share “How to write Upwork proposal in 2022”. So, let’s begin.

As a freelancer, being able to write a winning proposal is essential to your success. Learning how to become a good salesperson is key to writing proposals that stand out from the rest. By understanding what clients are looking for and what makes a proposal attractive, you can increase your chances of landing the job.

If you want to win contracts on Upwork, present yourself as a knowledgeable professional who understands the needs of your clients. By doing this, you’ll come across as someone who is trustworthy and who knows what they’re doing – two qualities that clients look for in freelancers.

It can be difficult to get your first few clients. However, there are a few things you can do to increase your chances of success. First, make sure your profile is complete and up-to-date. Include a professional photo and a detailed description of your skills and experience. Secondly, take the time to read the job descriptions carefully and only apply for jobs that you are confident you can do well. Finally, don’t be afraid to reach out to your potential clients directly and introduce yourself. A little extra effort can go a long way in getting your first client.

Below are a few of my personal Upwork proposal tips and best practices – along with a few Upwork proposal examples – for writing an amazing proposal and cover letter, regardless of your industry or niche.

Keep it brief and to the point.

It is best to keep your proposals and cover letters short and concise. Try to limit yourself to 200 words or less. This will make it easier for the reader to digest and understand your content.

It is best to keep your proposals and cover letters short and concise. Try to limit yourself to 200 words or less. This will make it easier for the reader to digest and understand your content.

If you’re applying for a job on Upwork, expect to compete with many other freelancers. The client will likely receive dozens of proposals and won’t have time to read long ones, so make yours concise.

As a professional, you should always value your client’s time as much as you value your own. Time is a precious commodity and should be respected as such. If you respect your client’s time, they will respect yours in return.

Use the client’s name whenever possible.

Dale Carnegie once wrote that "a person's name is, to that person, the sweetest, most important sound in any language."

Dale Carnegie once wrote that “a person’s name is, to that person, the sweetest, most important sound in any language.”

When possible, begin every proposal letter with a personalized greeting.

Your website’s landing page is important because it’s the first thing a client sees. Creating an attention-grabbing landing page is a great way to make a good first impression.

If a job posting doesn’t include the name of the client, there’s still a good chance you can figure it out with a bit of detective work. In fact, about 90% of the time you can find the client’s name with a little effort.

Browsing through client reviews is usually a great place to start.

Browsing through client reviews is usually a great place to start.
Credit: Google

Display your understanding of the requirements and an interest in the work.

Display your understanding of the requirements and an interest in the work.

When writing cover letters, it is helpful to think from your client’s perspective and focus on what would be most beneficial to them. This allows you to customize your letter and increase the chances of receiving the job.

A proposal that is focused on the client and their needs is more likely to be successful than one that is focused on the freelancer. By understanding the client’s needs and wants, the freelancer can put together a proposal that is tailored to them and more likely to win the job.

Begin each proposal by acknowledging your client’s needs. Mention critical points about the job and express a genuine interest in the work. Be sure to also prove that you read the posting carefully. This technique will help you write more effective proposals.

I also sometimes throw in a question in an effort to start a dialogue, which can help increase your odds of closing the deal. Simply getting your client to send a message can be beneficial.

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If you took a look at the proposals of some freelancers, you would be surprised at how many of them don’t even bother to read the job description carefully. These freelancers simply submit generic proposals without tailoring them to the specific job.

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In today’s society, it’s not as hard to stand out as you might think.

Wow. I have to say, this job post really stuck out to me – I’m a great fit for this project.

I’m a regular consumer of these types of products. And e-book design happens to be my forte.

I’m curious, what brought you to Upwork? I’d love to hear more about yourself and your role in the company.

from client

Throw in a compliment

Throw in a compliment

You should also consider complimenting the client on their work or business. This will make them feel good about themselves and their choices, and it will also make them more likely to want to work with you again in the future.

When a client compliments your work, it’s a great feeling. It puts a little extra skip in your step and makes for a memorable engagement.

Just be yourself and you’ll be fine. People can always tell when you’re trying to suck up, so just be genuine and honest.

I love your company’s mission of achieving sustainability, it’s an important aspect of my life as well. I also love your branding – your tagline made me smile!

List your professional qualifications

List your professional qualifications

After acknowledging the details of the job posting, I am interested in the work and compliment the client. I may begin talking about what makes me a good fit for the job. I have the required skills and experience for the job and I am confident that I can do the job well.

Provide a list of your professional qualifications by answering one or more of the following questions:

  • How many years of experience do you have?
  • Do you have any degrees or certifications?
  • Have you won any awards?
  • Have you worked on a similar project?
  • Do you have any past work from a similar niche that you could talk about?
  • Have you been a part of any massively successful projects recently?
  • Have you worked with any impressive clientele?

And don’t be afraid to name-drop.

I am a graphic design guru with almost 20 years experience. I’ve work with nationally recognized clientele on a daily basis including the Centers for Disease Control Foundation (CDCF), QuickBooks and Kimberly-Clark.

My freelance business has received national recognition including a Gold Digital Health Award for my work with the CDC and features in Business Insider.

Include a unique selling point

Include a unique selling point

Always include a selling point that is unique to you. If you can’t come up with one, try asking yourself the following questions:

  • How do you provide value to your clients?
  • What do you do better than most?
  • How can you improve your client’s business?
  • How can you make your client’s life easier?

I’ve worked in this niche before. One of my most recent campaigns was even featured on the Amazon’s bestseller list for three months.

I love to partner with my clients and make their products shine. I am also fast, efficient and able to offer rapid turnarounds.

Include a link to an off-site portfolio and/or your Upwork profile

I believe that having an off-site portfolio is essential if you are trying to attract new clients, especially if you are presenting yourself as a tech or design professional.

Upwork freelancers should not rely solely on their Upwork profiles to represent their entire body of work and experience.

If you’re a creative professional, you should be prepared to share more information or extra samples of your work upon request from a client. It’s a good idea to have a separate website or landing page for this purpose.

If you’re looking to create a portfolio to showcase your work, I recommend using your website. Creating a website is a great way to show off your skills and give potential employers a place to learn more about you. Plus, you can easily share your website with anyone who’s interested in your work.

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I recently learned that Upwork’s Terms of Service now disallows using any external link to a page that includes an alternate method of contact. Alternate methods of contact include e-mail addresses and contact forms.

I recommend creating a simple landing-page style portfolio that only includes a link back to your Upwork profile. This will help streamline the process for potential clients and make it easier for them to contact you.

Also, consider including a link to your Upwork profile in your proposal letter.

As silly as this might sound, on the client-side of the interface, multiple clicks are required to see a freelancer’s full bio, so many clients never bother. It doesn’t hurt to make it a bit easier on them by simplifying the process.

I am attaching a multi-page portfolio to this proposal. You can view additional work samples at

Include relevant portfolio examples

Include relevant portfolio examples

When applying for a job, it is always a good idea to include a portfolio of your previous work. This will give the employer a chance to see the kind of work you are capable of and will help them to make a decision about whether or not to offer you the job. Make sure to include a variety of different samples in your portfolio so that the employer can get a well-rounded idea of your skills.

I have a variety of folders on my computer that contain examples of my previous work, which are sorted by category for easy reference.

If you’re applying for a job that involves designing logos, be sure to include some examples of your previous work in your portfolio. Similarly, if you’re applying for a job in the real estate industry, make sure to include some examples of your previous work in that field. By doing so, you’ll increase your chances of impressing the hiring manager and getting the job.

If you want your examples to be effective, make sure they are specific and relevant to the point you are trying to make.

If you don’t have any related examples, make some up.

To win the contract, it is crucial that you demonstrate that you are capable of successfully completing this type of job.

Ban passive phrases from your vocabulary

Ban passive phrases from your vocabulary

Use positive words that will help you subconsciously succeed.

Don’t use negative words that will subconsciously undermine you. Use positive words that will subconsciously help you succeed.

The phrases “I think,” “I feel,” “I believe,” and “I should be able to” are officially banned.

Instead of using phrases like “I think” or “I might,” use phrases like “I will” or “I am.”

This will show confidence and make you seem more reliable. Put yourself in the client’s shoes—it can be scary hiring a stranger on the internet.

By showing that you understand their concerns, you will seem more trustworthy.

Clients who are smart know that they can hire a professional to get the job done. They don’t hire you because you’re a charity case, so don’t act like one.

If you’re new to Upwork, tackle the elephant in the room.

If you’re new to Upwork, tackle the elephant in the room.

Although it may be difficult to win your first contract, don’t be discouraged if you don’t immediately succeed. Remember that everyone has to start somewhere, and with a little perseverance, you can achieve your goals.

I often hire newbies from Upwork. Their earnings are not a major factor in my decision to hire them or not.

Although you may be new to the platform, don’t be afraid to explain this to your prospective clients.

During my first month on Upwork, I included the following line with every proposal I sent out:

While I’m new to Upwork, I am a veteran in the graphic design industry with almost 20 years of experience.

Although you may not get the first job you apply for, success will come if you take the time to craft a well-written proposal and show off your professional skills.

See also  How to Become TOP RATED on Upwork In 2022

End with a call to action, a question and your full name

End with a call to action, a question and your full name

A proposal is not effective unless it has a strong finish.

What do you want your client to do next? What do you want your client to do next? Contact you for more information?

If you want someone to do something, it is important to be clear about what you want them to do. If you are clear about what you want, there is a good chance that the other person will do what you want.

I also usually like to include a question with my call to action. The question should be something that the person would want to answer. People love to talk about themselves, so make the question semi-personal if possible.

Finally, here’s my cheat for the “no website” rule: sign off with your first and last name. Upwork hasn’t banned using your full name inside of a proposal yet, and it makes you more Googlable. Plus, you can’t help it if a client has the foresight to check you out on LinkedIn.

If you want to message me on Upwork about the project, go ahead. I’m happy to answer any questions you might have about me and my services. I’ll be at my computer for the rest of the day.

PS: The title of the book is clever because it is based on a play on words.

Freelancer Bangladesh.

Two sample Upwork proposals

Two sample Upwork proposals

If you want to see how all the pieces of the puzzle fit together, take a look at the examples below.

I have found that including two variations can be effective. From my experience, both variations have been successful.

Sample #1

Hi Kent,

This job post really caught my eye and I think I would be a perfect fit for the project. I’m a regular consumer of these types of products and have a lot of experience with e-book design.

I’m curious, what brought you to Upwork? A bit about me- I’ve been a designer for nearly 20 years and have worked with some nationally recognized brands like the CDC, Yogi Tea, and Kimberly-Clark. I’m also Upwork Expert Vetted, which means I’m in the top 1% of professionals in my field on this platform.

I offer quick turnarounds and quality products to my clients and would love to do the same for you. I’ve attached a multi-page portfolio to this proposal, but you can also find more of my work at

If you’re interested, shoot me a quick message here on Upwork and we can chat more about the project. I’ll be at my computer all day.

PS: How did you guys come up with the title of the book? It’s quite clever.

Freelancer Bangladesh

Sample #2

Hello Lokelani,

Thank you for the invitation. It’s nice to meet you.

I would be happy to help you with the menu redesign. You are correct that you will need a vector format for a large format print. I can also provide a fast turnaround. When is the print deadline?

I would also like to see your sketches and reference pictures. I am confident that I can match any style you have in mind. I am also very fast.

As you may have read on my profile, I have nearly 20 years of professional experience. I have worked with internationally recognized clients such as the CDC (Centers for Disease Control), Yogi Tea, and Granier Bakery.

I am also an Upwork Expert Vetted freelancer, which means I am ranked among the top 1% of professionals in my field on this platform.

I have attached a multi-page portfolio to this proposal. You can view additional work samples on my Upwork profile here:

Please send me a quick message here on Upwork so we can chat a bit more about yourself and the project.

Freelancer Bangladesh.

Please let me know what your favorite Upwork proposal tips are in the comments section. Additionally, be sure to connect with me on social media using the links below.

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About author
I am a freelance writer and editor from Bangladesh. I have over 10 years of experience in the publishing industry and have written for both local and international publications. I am a versatile writer with a keen eye for detail, and my areas of expertise include travel, food, and lifestyle. In addition to writing, I also have experience in copywriting, proofreading, and fact-checking. I am a reliable and hardworking freelancer, and I am confident that I can deliver high-quality work to my clients.
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