About 4 years ago, I left a company to do Freelancing full-time to run a video production company. Since then, I’ve been able to run a six-figure business for 3-4 years in a row now. However, I would not have been able to do that without getting clients I wanted to work with. So in this article, I will be talking with Matt Davila of the ground-up show about how I was able to lay in the clients that I’ve gotten and how you could do this.
You’ve built a successful freelance filmmaking business. You stumbled into filmmaking there. How did you start to get clients, and how would you recommend people get clients today?
I want to say specifically to clients that are doing exciting things. You find it interesting that you’ve had the chance to, as you said, work with Pat Flynn Corbett Barr, people who are doing inspiring things which have large audiences where you can create content and videos that will be seen by many people and influence many people in many ways. I think that those are the ideal clients to shoot for. However, certain clients aren’t as desirable. They don’t give you as much creative control over what you’re putting into it, so how do you get great clients as a freelance filmmaker but just a freelancer to me? Again, it’s come down to knowing.
What is The Dream Client Definition?
As it will vary from person to person and business to business. However, in general terms, a dream client can be defined as a customer or client who is highly valued and prized by a company or individual, and who is seen as providing a great deal of business or opportunity.
How to find a dream client
There is no surefire way to find dream clients, but there are a few things you can do to increase your chances of finding them. First, research your target market and identify the types of clients that would be a good fit for your business. Then, reach out to your network of contacts and see if anyone knows of any potential dream clients. Finally, use social media and other online tools to reach out to potential clients and let them know what you have to offer.
How to approach Dream Client
The best way to approach a dream client is to research the company and its needs. Once you have a good understanding of what the company does and what it needs, you can reach out and propose a solution that meets its needs. It is also important to be professional and courteous when reaching out to a potential client.
People in person, and that’s come from attending events, going to conferences meeting people in person, and then having the reputation of what you do to kind of back that up, so I stumbled into it a little bit because when I was working with Corbett at fizzling, we were doing a lot of video training. We were making a lot of video content, and that was where I got into the technical part of how to make videos, but then everyone in this sphere of you knows.
Internet business and entrepreneurship and that sort of thing that’s what I became known as was like the video person. I also started to brand myself. So I made up the name DIY video guy. Then that was my brand on the side of teaching people how to make videos. So that when I met someone, they knew that my thing was a video. I think it’s a combination of having the thing like what do you want to be known for and Then you have to meet lots of people that are potential clients. So I went to 3 to 4 conferences a year that these people would be at. I built the network and invested in people at my peer level.
I didn’t try to meet the a-listers like we were talking about earlier, and reaching out to people directly was another way that I got clients: Hey, I want to work with you, June, yet do you have any video stuff? That you need just super hands-off and not try to be super pushy but emailing people with whom I’d already had a personal connection. I would say 80 to 90% of my clients over the past three and a half years. I met them personally, and the first time I met them wasn’t just to like to work together.
It was building friends. I’m building friends that run cool businesses was kind of how I did it. So if you’re doing freelance work or struggling to get clients, really think about whom you know, and if you don’t know anybody who can help you get clients. So yeah, me more people you got to get out there you got to go to networking events you got to go to conferences you got to find where these people hang out. Even if that’s online, what forums, what chat rooms, what I don’t know, secret clubs, speakeasies, whatever figure it out, people are somewhere that are going to be your clients.
So you need to be in those In rooms and have conversations with the people, become friends with them, and not ask them for anything for a while. That’s the only way I could get the clients I haven’t been able to get to grow my business to where I’ve been able to and continue month after month to make sure I have enough money to pay rent. So hopefully, you got a little bit out of this conversation with Matt if you want to hear the entire conversation.